In With the Old Y2K Style

Anyone who survived the 2000s may be concerned, or even excited, about the decade’s fashion returning, but its resurgence is part of a bigger trend: fashion cycles returning. It is important to define what a trend is, so we can better understand why they are coming back. Consciouslifeandstyle.com defines a trend as, “How something changes over time.” This plays into fashion because every 20 or so years, the fashion of the past comes back and becomes adopted by today’s youth. This was observed in the 2010s with the revival of mom jeans and scrunchies, and can be tracked back as far as observed fashion has been recorded. Brands use the 20-year rule to capitalize on nostalgia, use elements of old designs, and rework them to enhance today’s fashion.