Ever since the rise of the app Musical.ly in the summer of 2015, the new aspiring career of the youth was to be a star on this new app. Videos would primarily consist of lip syncs or dancing videos. Viewers and other small creators would look up to the famous stars such as Baby Ariel, Lauren Gray, and many more. However, in 2018, the app Musical.ly was left behind by its new app, TikTok. With the new app, stars were born and figures became mainstream, such as the icons Charli D’Amelio and Addison Rae. Once these and other creators became so “viral” online, they decided to make a collaborative house to create content together, known as the “Hype House.”
To be in the Hype House meant an influencer was the king or queen of TikTok. The Hype House itself was so successful that the creators inside had the opportunity to have a Netflix reality show created about them, have their merchandise sold at Target, and secure enormous brand deals for the individuals. However, the Hype House show was not a success. This ultimately led to the downfall of the Hype house. Most influencers who were involved became irrelevant within a year of the closing of the house. Although there were some whose names are still talked about, Addison Rae and Alex Warren.
What made Alex Warren and Addison Rae stand out the most was their music career. Although it was quite common for influencers to attempt a music career, the two creators stood out. Even though they both received hate comments or cruel backlash claiming they should “stick to being an influencer,” they kept creating music. When Addison Rae released her single “Obsessed,” she was quite literally “canceled” for the song being so horrendous. However, that did not stop her. After around two years, Addison Rae released a hit song, “Diet Pepsi,” which reached #54 on the Billboard Hot 100. The song had gotten so popular that even the Grammy Award-winning singer, Camila Cabello, produced a cover of “Diet Pepsi” on the radio station BBC 1. Listeners are shocked as the influencer they hated a couple of years ago transformed into an artist whose music is on their playlist. People are even claiming that she “rebranded” or stating “this is definitely not Addison’s music,” however, it seems as if people are making these accusations due to their not being able to comprehend that they have an influencer’s music on their playlist. As of now, it seems as if Addison’s career has only been skyrocketing, as she is still on the radio almost every day.
As for Alex Warren, he would film comedic videos with his girlfriend while also slipping his music through the door. Alex’s first song he released in 2021, was called “One More I Love You.” The song was floating around the app for quite some time; however, it was not a carrier starter. In February of 2025, Alex Warren released his hit single “Ordinary” which stayed on the Billboard Hot Ten which stayed on the charts for multiple weeks. According to Billboard Hot Ten, “Ordinary” made history by staying for almost 12 weeks on the charts.
Even though the Hype House is considered to be irrelevant as of today, some creators who received hate for attempting to step out of the influencer zone are now thriving while their music is being blasted on the radio, at least for Alex Warren and Addison Rae. Both of their singles released this year were even considered “the song of the summer.” Fans are now waiting to see what these two individuals, who can be considered “celebrities” now, will create in the future.
