Cheaper Options Beat Expensive Originals

%28Above%29+The+cosmetic+industry+plays+a+significant+role+in+fueling+ageism+by+perpetuating+unrealistic+beauty+standards+and+promoting+products+that+promise+to+reverse+or+prevent+the+signs+of+aging.+Many+companies+within+this+industry+capitalize+on+societys+obsession+with+youth%2C+often+employing+marketing+tactics+that+reinforce+ageist+stereotypes.+For+instance%2C+beauty+brands+like+LOr%C3%A9al+have+come+under+scrutiny+for+campaigns+that+seemingly+celebrate+older+women+but+still+emphasize+their+products+anti-aging+properties.+Similarly%2C+companies+like+Est%C3%A9e+Lauder+market+their+products+with+phrases+like+turn+back+the+clock+and+age-defying%2C+further+contributing+to+the+notion+that+aging+is+something+to+be+feared+and+avoided+at+all+costs.+Like+plastic+surgery%2C+topical+remedies+for+aging+won%E2%80%99t+transform+you.+Billion-dollar+companies+aren%E2%80%99t+dedicated+to+making+the+world+look+younger.+They%E2%80%99re+preying+on+easy+insecurities%2C+and+we+fall+for+it+every+time.+In+2021%2C+the+global+anti-aging+market+was+estimated+to+be+worth+about+62.6+billion+U.S.+dollars+according+to+Statistica%2C+and+this+number+is+expected+to+increase+significantly+in+the+next+few+years.+

Gates Valines

(Above) The cosmetic industry plays a significant role in fueling ageism by perpetuating unrealistic beauty standards and promoting products that promise to reverse or prevent the signs of aging. Many companies within this industry capitalize on society’s obsession with youth, often employing marketing tactics that reinforce ageist stereotypes. For instance, beauty brands like L’Oréal have come under scrutiny for campaigns that seemingly celebrate older women but still emphasize their products’ “anti-aging” properties. Similarly, companies like Estée Lauder market their products with phrases like “turn back the clock” and “age-defying,” further contributing to the notion that aging is something to be feared and avoided at all costs. Like plastic surgery, topical remedies for aging won’t transform you. Billion-dollar companies aren’t dedicated to making the world look younger. They’re preying on easy insecurities, and we fall for it every time. In 2021, the global anti-aging market was estimated to be worth about 62.6 billion U.S. dollars according to Statistica, and this number is expected to increase significantly in the next few years.

Savannah Fondo, Staff

There are so many makeup products that get spotlighted by TikTok, and they are put in the spotlight for a good reason. A lot of popular products are influenced as good quality and worth the money, but some of their prices can be unspeakably high. Popular makeup products are very desirable, but their ridiculously high prices are not, and that is when dupes became popular. If a makeup product is duped, it means that there has been a product found that is a fraction of the cost and is similar or better quality than the original product. Not a lot of people can afford to break the bank over a concealer or a blush, so dupes are perfect alternatives. Since these products are half the cost of the original, could they be too good to be true?

Most dupes are only talked about if they are good quality and some of the most popular products that have been duped are the Dior Lip Oil, Charlotte Tilbury’s Hollywood Flawless Filter, and the Drunk Elephant D-BronziTM Anti-Pollution Bronzing Drops with Peptides. These products all range from 36-46 dollars, which is arguably very expensive, and they all have good quality dupes. The Dior Lip Oil, which is thirty eight dollars, has been duped by the Milani Fruit Fetish Lip Oil, which is ten dollars and ninety-nine cents. A lot of people have said that they prefer a lot of other lip oils to the Dior Lip Oil for numerous reasons including the price, the durability, the amount of product, etc. Charlotte Tilbury’s Hollywood Flawless Filter, which is forty six dollars, has been duped by the E.L.F Halo Glow Liquid Filter, which is fourteen dollars. On Tik-Tok, there has been many comparison videos on these two products and most people say that their similarities are insane and that they are practically the same product. The Drunk Elephant D-BronziTM Anti-Pollution Bronzing Drops with Peptides, which is thirty six dollars, has been duped by L’ORÉAL Paris True Match Lumi Glotion Natural Glow Enhancer, which is fifteen dollars and ninety-nine cents. Both of those two products are said to not have any noticable differences in both look and quality. These are just a few of the most popular products with dupes, but there are so many other duped products out there that you can purchase.

(Above) This is the viral Charlotte Tilbury’s Hollywood Flawless Filter, which has taken TikTok and the makeup industry by storm. An alternative to this $46.00 product with the same glow, would be the E.L.F Halo Glow Liquid Filter, which is $14.00 dollars. “This works like an IRL beauty filter to blur fine lines and pores, brighten, and moisturize, leaving a radiant finish,” according to Kiana Murden.
(Above) This is the trending Drunk Elephant D-BronziTM Anti-Pollution Bronzing Drops with
Peptides, that went viral for giving people the tan
they wish they had. “[It] offers a just-got-back-
from-somewhere-sunny glow that flatters every
complexion. It’s an easy way to get a bronzy glow
without the long-term consequences,” according
to Ulta. An alternative to this $36.00 product with
the same bronzy results, would be the L’ORÉAL
Paris True Match Lumi Glotion Natural Glow En-
hancer, which is $15.99. All photos by Savannah Fondo. (All photos by Savannah Fondo. )