Painting a Canvas with New Technology


All photos by Rebecca Reif.

During the roughly 35 minute program, various images of night scenes, still life paintings, and bright skies pop up over the four-wall projection. In all, there are 60,600 frames of video and 90 million pixels that piece together Van Gogh Immersive Experience’s seamless exhibit. Additionally, while the walls encased the majority of the projections, the floors were also covered with art.

Rebecca Reif, Director of Photography

Van Gogh Immersive Experience, an enticing worldwide event, recently travelled to Orlando. This exhibit was showcased at the Orange County Convention Center on International Drive, from November 26 to January 9. Featuring virtual reality, the Van Gogh Immersive Experience combines both Van Gogh’s most memorable pieces of art, as well as modern forms of technology, truly making this experience unique from other artistic programs. Van Gogh has a large following, making this exhibit a great appeal to not only the people familiar with his craft, but allowing many to find a new way to experience his art and learn more about his lifetime. Given that he was one of the most famous and influential artists of his time, specifically through Western art history, Van Gogh enthusiasts and novices view his post-impressionist masterpieces through 500 thousand feet of projections, truly “immersing” every individual. Having the significant title of “The #1 Selling Show in The World,” Van Gogh Immersive Experience captures the attention of the audience through a new digital age of art, with the addition of animation, music, and projection.

When purchasing tickets for the Van Gogh Immersive Experience, there are four different options: Child, Basic, Premium (most popular), and VIP (best experience). The prices range from $29.99 to $99.99, and the two highest levels come with assets. Premium tickets receive a limited edition poster and rental cushion, and VIP tickets are accompanied with those Premium items, as well as priority access and a souvenir laminate. (Rebecca Reif)
Through all of the sliding and changing animations, what separates Van Gogh Immersive Experience from other artistic exhibits is the storytelling. The display showcases what went through Van Gogh’s mind relating to his art, as well as his experiences in his lifetime. (Rebecca Reif)
As the Van Gogh Immersive Experience is aesthetic, individuals who have visited this exhibit post their encounter on social media platforms, such as Instagram, using the #vangoghimmersiveexperience, along with the city they viewed. (Rebecca Reif)
While the exhibit may seem similar to a museum, the combination of immersive theater, cinematography art, and music make it quite different. Throughout the entire program, a classical soundtrack from Luca Longobardi, a composer and pianist, was played. Massimiliano Siccardi designed the base of Van Gogh Immersive Experience, as he is a digital installation artist. Both of these artists have previous experience in the field of digital art exhibits, and their original Van Gogh display debuted in 2019. (Rebecca Reif)
David Korins, an Emmy award-winning and Tony award-nominated designer, used his knowledge to help this venue reinvent itself to showcase Van Gogh’s art and transform the 25 thousand square feet space to an immersive experience. Korins’ most famous set designs include Hamilton and Dear Evan Hansen.
(Rebecca Reif)